Product development  
Product development-Idea & productbrief dee & Pflichtenheft
An interdisciplinary and experienced team quickly gets to grips with the customer's idea or problem.
Initially, the objectives and questions are defined in close contact with the customer. A systematic analysis of the general setting indicates the most important influencing parameters and general framework, after which initial approaches to solving the problem are developed.
This allows elaboration of precise product briefs and reliable planning and budgeting of new projects.